It was fully a decade ago that Dov Charney, the founder and (at that point) chief executive of American Apparel, decided that the right way to behave in front of a female journalist doing a profile of him was to masturbate. Not once, mind you. “Eight or so times,” according to the story, in Jane magazine, which is no longer around.

A year or so later a string of sexual harassment lawsuits against him began, and in a deposition released in 2006, he defended a sexist slur as “an endearing term,” saying, “There are some of us that love sluts.” Onward he marched as the company’s C.E.O.

He survived revelations that he liked to strut around the office in his underwear, an image that “Saturday Night Live” spoofed in a 2008 skit. He survived public references to women as “chicks” with big or small breasts.

He even survived a determination by the Equal Employment Opportunity Commission in 2010 that American Apparel had discriminated against women “by subjecting them to sexual harassment.”

It wasn’t until two weeks ago that the company’s board of directors finally gave him the boot. To review his record is to be floored and outraged that it took so long.

But that’s different from being surprised.

Charney’s story provides a familiar example of how, at least with men, we fail to distinguish sexual peccadilloes from sexual predation, lechery from hostility, chalking up the latter as the former and seeing all of it in one big, forgiving blur of testosterone.

His ouster at American Apparel happened, interestingly, around the same time that the photographer Terry Richardson came under fresh scrutiny for accusations of sexual abuse and intimidation that go back many years and were brushed aside as his edgy legend in the fashion world flourished.

The two cases are reminders and alarms. Across a spectrum of occupations, there has often been an acceptance of the most driven and dynamic men as the messiest ones, possessing unwieldy appetites, pockets of madness, streaks of cruelty or all of the above. Boys will be boys and great men will be monsters, including to women. Too readily, we shrug.

Or we figure that a certain macho bravado is the key to their accomplishments and that certain lusts come with it — and won’t always be prudently channeled.

That was many Americans’ spoken or unspoken attitude toward Bill Clinton, whose sexual behavior persistently threatened to be, or was, disruptive. His interest in seduction, prized in the political arena, couldn’t be switched off when he retreated behind closed doors. It was part of the charismatic bargain.

Under the constant gaze of a twitchy media, politicians have at least tried to be more careful since. And following the Clarence Thomas and Bob Packwood hearings in the 1990s, there are clearer formal rules about how men should and shouldn’t engage women in the workplace.

But it’s astonishing how blind they can still be. I know male journalists who covered the humiliation and downfall of politicians like Packwood and nonetheless proceeded to crack lewd jokes or make crude remarks to female colleagues. When some other guy does that, he’s a creep. When you do it, it’s fun, flirty and maybe even appreciated. The male ego is a wondrous instrument of self-delusion.

Charney’s in particular. A video of him prancing around naked that appeared on the Internet two months ago suggests just how besotted with every last inch of himself he is.

For as long as he was making oodles of money, business associates were besotted with him, too, no matter his misdeeds, which they saw — sickeningly — as part of some erotically charged mystique.

“That Jane article put him on the map,” Ilse Metchek, the president of the California Fashion Association, told Laura Holson of The Times back in 2011. “What is American Apparel without sex?”

A year earlier, a profile of Charney in a Canadian newspaper noted that he had been “so colorful and infuriating that those qualities alone seem to have elevated the company’s profile.” Future masters of the universe, take note. You can masturbate your way to the top. Onanism is a career strategy.

Sure, certain professions are more tolerant of acting out. But I fear that not just in fashion, art and entertainment but in Silicon Valley and other precincts, there’s a conflation of artistry and eccentricity — and of eccentricity and abuse — that sometimes excuses inexcusable conduct.

Does the premium that we place on boldness and boundary-flouting provocateurs create a tension between our entrepreneurial and moral cultures? It needn’t and shouldn’t, not if we’re honest and vigilant about lines that are nonnegotiable.

Charney crossed them, and when American Apparel looked golden, his associates looked the other way. Only when its luster dimmed and his genius was called into question did they see him for what he’d always been.