The quadrennial presidential campaigns are important to the American people, the people who believe in their right to “life, liberty, and the pursuit of happiness”. Therefore, an obviously important factor to the campaigns is appeal to the public. Recently, Donald Trump of the Republican Party and Hillary Clinton of the Democratic Party have emerged as the victors of Super Tuesday II. These two candidates have displayed their obvious differences, not only in their values, but also in their approaches toward the general public throughout this year’s presidential campaigns.

Clinton’s approach is rather conventional. She uses the vocabulary of an average middle or high schooler during speeches or interviews, displaying relative intelligence while allowing the average American citizen to comprehend her values and opinions. Adding to these appeals, the polls show Clinton’s advantage as a female candidate. According to “Super Tuesday 2: Clinton, Trump Take Big Leads Into Key Contests” by Hannah Hartig, John Lapinski, and Stephanie Psyllos of NBC News, 51 percent of registered Caucasian women, 72 percent of registered African- American women, and 56 percent of registered Hispanic women support Clinton. Even taking her email scandal into account, her resume of skill and experience won her a victory on Super Tuesday II.

Meanwhile, Trump took a very different approach from the very start. A large part of this approach is the use of language which an average elementary school student can comprehend. This may seem to be a rather foolhardy approach, but with the use of colloquial language, it has been easier for Trump to reach out to the poorly educated, adding to his explicit claim, “I love the poorly educated… We’re the smartest people. We’re the most loyal people”.

Those without sufficient education have felt powerless over their own lives in the past due to the unfortunate neglect they have faced in the cruel, first world society. Therefore, Trump’s approach gives these people a sense of inclusion and power, ultimately bringing Trump their votes.

All in all, Trump and Clinton both have their own, unique approaches towards this campaign. They believe in different things and fight for different ideas. The appeals of each candidate have their advantages and flaws, but in the end, both approaches won the two candidates their titles as winners.

<Catherine Jang Granada Hills Charter High School 1>